Client Case

Growing to a higher level of market awareness with Hubert Stavoren

Growing to a higher level of market awareness with Hubert Stavoren
Hubert Stavoren partnered with Hammer to map global market potential.

Hubert Stavoren, a Dutch specialist in water intake and treatment equipment with over 150 years of experience, operates in a dynamic and highly competitive global market. To better understand market potential, key competitors, and buying criteria, Hubert partnered with Hammer for an in-depth market and competitor analysis to shape a focused, evidence-based five-year strategy.

The challenge

Hubert operates in a global market that has evolved significantly over the past decades, with increasing competition, shifting regional demand, and changing customer requirements. While the company has deep technical expertise and a strong track record, it lacked a clear, fact-based overview of total market potential, competitive dynamics, and the criteria that truly drive purchasing decisions.

To define a focused direction for the coming years, Hubert needed objective market insight that went beyond internal knowledge and assumptions.

Challenging market Hubert Stavoren

Grada van der Schoot

Managing Director Hubert Stavoren

"The reason we started this project is to map out the opportunities for the coming years on the basis of thorough market research and to set out a new strategy for the coming five years"

Our approach

To build a reliable and objective view of the market, Hammer combined multiple research methods. The project started with extensive desk research to structure available data on market size, segments, competitors, and regional dynamics.

These initial findings were then challenged and enriched through expert workshops and interviews with industry specialists across Europe, APAC, and the MENA region. For markets with limited data availability, predictive analytics and data modeling were used to reconstruct market realities and validate assumptions.

Grada van der Schoot

Managing Director Hubert Stavoren

"The cooperation with Hammer was very pleasant. Clear agreements were made about when what would be delivered. Fast and good communication ensured that everything was delivered on time. Also, after the delivery of the project, the communication was very pleasant."

What Hubert received

Hammer delivered a structured and fact-based overview of the global water intake systems market, including clear insight into total market potential, key segments, regional differences, competitive positioning, and the criteria that drive purchasing decisions.

These insights were translated into practical models, visuals, and strategic frameworks that Hubert could directly use to define focus, prioritize industries and regions, and substantiate their five-year market strategy.

Deliverables

  • Global market size and segmentation model
  • Regional opportunity assessment (EU, APAC, MENA)
  • Competitive landscape and positioning analysis
  • Buying criteria and decision-making insights
  • Strategic focus model for industries and regions
  • Visual frameworks to support internal strategy discussions

Grada van der Schoot

Managing Director, Hubert Stavoren

"We used the results as an underpinning for our strategy over the next five years. We have determined the focus in terms of industry and region. By applying focus, we can carry out targeted sales and marketing actions, which we believe will have a greater chance of success."

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Egbert Philips